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CRM Course Outline    

Module I - Overview of CRM

Module II - Developing a Customer Strategy

Module III - Customer Lifecycle Management and Lifetime Value

Module IV - CRM Technology

Module V - Operational CRM

Module VI - Analytical CRM

Module VII - Collaborative CRM

Module VIII - CRM Project Management

Module IX - Building a Busi­ness Case for CRM

Click here to download the course brochure.