Digital marketing is one of the most crucial components of modern marketing that allows businesses to implement and monitor online promotion of products and services via different channels of electronic media. It essentially allows businesses to analyze what works and what doesn’t work through real time analysis of consumer behavior and product promotion through one or more digital channels. Today, digital marketing is crucial for marketing managers as it helps them understand their lead generation and other modern marketing strategies that play a significant role in consistent business growth.
About this course
This course is designed to equip both aspiring and professional marketers and business owners who would like to expand their business services through basic techniques and methods of digital marketing. The course also highlights iterative framework to help you outline your digital strategy for various marketing goals.
Who can benefit from this certification?
Digital marketing is essential for anybody who wants to understand the core concepts that shape the digital strategy and supplement the planning process for substantial business growth. Whether you are working as an agency marketer or a client side marketer/marketing manager, this course will help you learn to manage digital channels for a practical experience.
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