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UCLES no. AE051

ISO 9001 certified

MoE approved

International Certification in Marketing    

Top-class selling ability is not all that is required for success in sales and marketing management. In addition to being knowledgeable about the marketing functions the Sales & Marketing Manager must manage his or her team. This Certificate course in marketing is designed for people who wish to gain skills and knowledge in business marketing and further the trainees' employment opportunities. The course gives vital insights into the purposes and functions of a marketing culture, the consumer behaviour, the market analysis and the market research models, brand and planning strategies, among others.

Course Includes the Following Topics & Activities:

Part 1: Marketing Orientation

Organisation of the Marketing Sub Functions | Negotiation with External agencies & Suppliers

Customer Led Organisations | The Marketing Mix | Identifying Customers | Managing Customers

Part 2: Market Research

Where do we start? | Desk Research | Field Research | Market size

Date Source | Profiling | Budgetry Control | Source of Suppliers | Planning Research                                                          

Part 3: Customer Behavior

Dividing Markets in Customer groups | Customers – Consumers – End Users | Strategic Challenges

Spot Light on Customers | Benefits for Different set of Customers | Future of Marketing

Part 4: Planning & Organising Marketing Activities

Approach Planning | Marketing Plan | Planning Cycle | Factors of Successful outcome of plan

Market Segmentation | Branding | Branding Strategy | Ansoff’s Matrix | Porter’s Five Forces Model

Part 5: Marketing Mix

Simplicity or Complexity? | Blending the Ingredients | Marketing Mix – Products/Services

Benefits of Products/Services | Product Portfolio | Pricing Strategy | Pricing Structures

Promotion Strategy | Advertising Strategy | Direct Marketing | Distribution Strategy

Supply Chain Management | International Distribution Channels | The Product Life Cycle

English counsellor: 055 3144700

Arabic counsellor: 050 8430703

Tel (04) 3349 545. Fax (04) 337 4577